Definition
Make.com (formerly known as Integromat) is a visual automation platform that allows businesses to connect their apps, services, and APIs to automate workflows without writing code. It uses a drag-and-drop interface where users build automation scenarios by connecting modules that represent different applications and actions.
Make.com is known for its powerful visual workflow builder. Unlike some automation tools that present workflows as simple linear chains, Make.com displays them as visual flowcharts with branching paths, parallel execution, error handling, and iterators. This visual approach makes it easier to understand and debug complex automation logic.
The platform supports over 1,500 app integrations, covering popular business tools like Google Workspace, Salesforce, HubSpot, Shopify, Slack, Twilio, Airtable, and many more. Each integration comes with pre-built modules for common actions, making it quick to set up connections. For custom APIs, Make.com provides HTTP modules and JSON manipulation tools.
Make.com is particularly well-suited for data transformation and complex logic. Its built-in functions allow users to manipulate text, perform calculations, parse dates, and transform data formats without any coding. Routers enable conditional branching where different actions are taken based on specific criteria.
In the AI automation space, Make.com serves as an orchestration layer that connects AI tools with business systems. A typical setup might use Make.com to trigger an AI phone call when a new lead arrives, process the call results, update the CRM, and send follow-up communications, all as an automated scenario.
The platform offers both free and paid plans, with pricing based on the number of operations (individual actions within scenarios) executed per month.
Why It Matters for Business
Make.com fills the gap between simple automation tools and custom software development. It is powerful enough to handle sophisticated business processes but accessible enough for non-developers to use. For businesses implementing AI automation, Make.com provides the flexibility to connect AI tools with virtually any existing software system, creating end-to-end automated workflows that eliminate manual handoffs.
Real-World Example
A real estate team uses Make.com to automate their entire lead management process. When a lead comes in from Zillow, a Make.com scenario triggers an AI call via Vapi, parses the call transcript for key information (budget, timeline, preferred areas), creates a contact in Follow Up Boss with all the details, assigns the lead to an agent based on the area preference, and schedules a property tour if the lead qualified. The scenario runs 24/7 and handles 50+ leads per week without any manual intervention.