AI-Powered Lead Generation and Outreach for Dip Design Agency
Summary
Dip Design, a design agency, wanted to streamline its lead generation and outreach to improve client acquisition efficiency and reduce its dependence on paid advertising. The objective was to automate the process of targeting businesses in need of design services and converting them into clients.
The Challenge
Dip Design faced several challenges:
Time-consuming manual processes for lead generation and outreach.
Difficulty in scaling their lead generation efforts.
Inconsistent follow-up with potential clients.
Challenges in identifying and targeting ideal client profiles.
High cost per lead due to reliance on paid advertising.
Our Solution
Novasoft AI designed and implemented an AI-powered automation workflow, integrating n8n and HubSpot, to address Dip Design's challenges:
Intelligent Lead Identification: Automated potential client data gathering from online sources, with AI-powered filtering to identify high-potential leads and reduce the need for paid sources.
AI-Enhanced Lead Qualification: Implemented automated lead scoring and segmentation in HubSpot, using AI to evaluate leads and categorize them for tailored outreach.
Personalized Outreach Automation: Automated personalized email sequences using n8n and HubSpot, with AI-generated content and automated follow-ups, including A/B testing to optimize engagement and lower cost per acquisition.
Streamlined Lead Tracking and Follow-Up: Automated client interaction logging, follow-up scheduling, and sales metric tracking in HubSpot to improve conversion rates.
Data-Driven Reporting and Optimization: Established automated report generation to provide insights and enable continuous strategy refinement, focusing on lowering cost per lead.
Results
Novasoft AI’s AI-powered solution transformed Dip Design's lead generation process. Key results for Dip Design included:
Reduced cost per lead by 40% within the first quarter.
Increased lead volume by 30% while maintaining lead quality.
Automated identification and prioritization of potential clients, enabling efficient outreach.
Increased efficiency in lead generation and outreach processes.
Improved consistency in follow-up with potential clients.
"We're designers at heart, we were reliant on ad-spend for leads, NovasoftAI helped us lower our cost per lead while still maintaining lead quality."
- Dip Design Team